SMS billing service hasn't existed in a row of online payment methods long enough to compete with time-tested and PayPal that is use-proven and Authorize.net. But its popularity goes on, increasingly more users prefer online SMS transactions to traditional ways of paying. What's the good reason behind that?
It’s simple to respond to this question by pressing upon some psychology: customers want to obtain goods and services in a quick, secure and way that is easy. And all that may be achieved by pushing a cell that is few buttons. Advantages are obvious: you don't need to reveal your credit card information on the web, you don't need to wait a long time for the funds transfer completion - you get what you want right away, no need to think how much you spend - cost of a message that is short reasonable, and it's also simply a component of your month-to-month phone bill (that is quite relaxing).
Now that we know very well what advantages SMS billing system offers up consumers, let's check the situation from the vendor's position. State, you have a site that is dating a multilevel account system, and Free members have quite limited use of the site features (as an option, they cannot send messages to other users). So, once a member that is free needs to utilize the site feature he does not have usage of, he will most likely choose buying only this definite service in the place of subscribing for a monthly membership (which would demonstrably be more costly and just take more time). This makes even more sense if we take into account that to access the desired feature he just needs to carry a couple away from simple operations together with his mobile device. This should not strongly influence the true number of subscriptions on your internet site, since those who go for a paid account usually want the 'all-inclusive' package of services. But this may definitely be a source that is additional of income allowing you to earn tens to thousands of dollars each day over and over the regular flow of funds from subscribing users.
The aspect that is just might keep online dating site owners hesitant about introducing SMS billing for their members is that being extremely popular in European countries, this payment technique has not been widely accepted in the USA up to now (most likely, as a result of lack of promotion). But we have to not forget that 'pioneers' taking risk to use out technologies that are new their business usually get fairly rewarded. This risk is minimal in my opinion, in the event with SMS billing.
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